The No.1 mobile operator in Kerala and the 3rd largest in India, IDEA Cellular has achieved yet another landmark by crossing the 7 million subscriber base in the state. With this, Idea has further strengthened its leadership position both in terms of revenue market share and customer market share.
IDEA Cellular, started services in Kerala in 2004, and is today, the highest penetrated mobile network in the circle, reaching out to over 97 per cent of the population. Idea has played a significant role in the development of telephony services in the state by reaching out to 3,280 towns and villages in Kerala, through an unmatched network of nearly 5,000 sites.
Commenting on the achievement, Mr. Vinu Verghese, Circle Head – Kerala, IDEA Cellular, said, “IDEA Cellular has constantly strived to cater to the growing communication needs of the people of this state and is proud to be connected with 70 lakh mobile users in Kerala. Despite a strong competitive environment, Idea has constantly grown its revenue market share in the circle which positions us at the top of the chart in both revenue and customer based ranking. This successful journey is a result of the strong faith expressed by our subscribers and our dedicated efforts to reach out to establish mobile connectivity in the remotest corners of the state.”