Beyond Mobile; the future of Mobile App Development

The role of a Mobile App Developer is to make our lives easier, more productive or generally happier. The race to produce the ‘must have’ App has resulted in all sorts of imaginative ideas for mobile phone apps. Bizarre examples have resulted in privileged smart phone owners having the power to turn their £500 device into a very sophisticated farting machine or receive text messages from virtual lovers. Need a girlfiriend? ‘There’s an app for that’! The fact that these apps exist demonstrates the stage we have got to with the development of this technology.  The original mobile phone apps were based around increasing the users productivity. For example you would have an app for your email, a calendar and your contacts. Now apps have saturated every area of our lives whether it is personal, business or entertainment.

Why businesses should invest in mobile app development

Despite the technology for smartphone app technology having existed for a while now, the last 2 or 3 years have seen a massive boom in the mobile application industry. Every company will probably have considered whether they need to have an app or not. A business or brand that uses an app appears current, tech savvy, connected. For instance you would be surprised if a company as big as Coca-Cola did not have an app of some sort. Whether it was useful or not is not the issue, it just shows them as being a modern brand.

Other businesses use apps because they provide a service or provide value for their customers. For instance life is undoubtedly easier if you don’t have to worry about remembering to print off your flight details before going to the airport. It is easier to have your boarding pass nice and safe inside your phone.

IPhone users are expected to download 17.7 billion apps this year so it is very apparent that we have reached a stage where the technology is accepted as a major part of modern lifestyle. In advertising it is argued to be the most important medium as it links together a consumer’s first impression of a product and their actual purchase. Consumers are able to research whether they need a product, when to make a purchase and also compare competitors in the market. The use of smartphones is even impacting traditional marketing channels. For example advertisements that go out during popular live TV shows like Xfactor have a huge impact on sales because the audiences are mobile users, they tweet and share opinions during the show, they also have the capacity to purchase right in their hands at the time of the commercial. That’s the reason for the current trend for displaying QR codes on TV ads.

The importance of having an app for your company and also the money that can be made from designing top seller apps for clients has resulted in an increased demand for specialist Android app and iPhone App training courses.

The Future of Mobile App Development

If the end goal is to make mobile apps that can do anything we can do on a computer then there are infinite possibilities for the development of smart phone apps. Soon enough credit cards will be made redundant and all transactions will be able to take place with the help of an app. More specific changes to the technology will involve more personal apps. Behavioural patterns can be analysed and then this data fed back to predict future behaviour. Also next generation apps will continue to make more use of sensors, like pointing your camera at a building and then receiving a history of that building instantly. Ultimately the boundaries are only dictated by the creativity of developers and the needs and wants of their users.

Silicon Beach Training provides a number of mobile app development training courses in Brighton as well as providing in-company training services worldwide. Currently our most popular course is our iPhone App Training course. We are located in the heart of the North Laines area of Brighton only 5 minutes walk from Brighton mainline railway station. This article was written by a guest author. Would you like to write for us?